Competition in the pharmaceutical industry : how do quality differences shape advertising strategies :: Maria-Angeles de Frutos :: Centre for Economics Policy Research 2010 :: OBNB, the Open British National Bibliography

Publication Data

Title Competition in the pharmaceutical industry : how do quality differences shape advertising strategies
Author Maria-Angeles de Frutos
Contributors Carmine Ornaghi, Georges Siotis, Centre for Economic Policy Research
Publisher Centre for Economics Policy Research
Publication date 2010
Publication location London
Language English

Descriptive Notes

Caption title.
"Industrial organization"--Cover.

Topics

Advertising :: Drugs :: Econometric models
Pharmaceutical industry :: Marketing :: Econometric models
Competition :: Econometric models

Catalogue Data

OBNB ID GBB1B4233
ISBN 10 n/a
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 659.196151

ISBD

P1053 31 p.
P1042 Includes bibliographical references.

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Competition in the pharmaceutical industry : how do quality differences shape advertising strategies by Maria-Angeles de Frutos. Published by Centre for Economics Policy Research in 2010. Publication and catalogue information, links to buy online and reader comments.