Includes index.
pt. 1. The power of one simple idea
pt. 2. Find your million-dollar idea
pt. 3. Prove your idea
pt. 4. Protect your idea
pt. 5. Prepare to pitch your idea
pt. 6. Submit your idea to potential licensees
pt. 7. Bring your ideas to market.
One simple idea : turn your dreams into a licensing goldmine while letting others do the work by Stephen Key. ISBN 9780071756150. Published by McGraw-Hill Professional in 2011. Publication and catalogue information, links to buy online and reader comments.