Includes index.
Machine generated contents note:
PART 1: AN INTRODUCTION TO THE STRATEGIC PROCESS
Chapter 1: Strategy and strategic management
PART 2: INTERNAL ANALYSIS
Chapter 2: The business organisation: competences and activities
Chapter 3: Human resources and culture
Chapter 4: Financial analysis and performance indcators
Chapter 5: Products and markets
PART 3: EXTERNAL ANALYSIS
Chapter 6: Analysis of the macroenvironment
Chapter 7: Analysis of the competitive environment
Chapter 8: Competitive advantage: strategies, knowledge and core competences
PART 4: STRATEGIC IMPLEMENTATION AND MANAGEMENT
Chapter 9: Evaluation and selection of strategies
Chapter 10: Strategic implementation
Chapter 11: Strategic development: direction and mechanisms
Chapter 12: Quality, operations, performance and benchmarking
Chapter 13: International and global strategies
Chapter 14: Social responsibility and business ethics
Chapter 15: Strategic management: present and future trends
Glossary of key terms
Index.
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Business strategy : an introduction by David J. Campbell. ISBN 9780230218581. Published by Palgrave Macmillan in 2011. Publication and catalogue information, links to buy online and reader comments.
