Introduction
The labyrinth
Bringing order out of chaos
Transportation signage systems in the 1960s
The New York City Transit Authority and Unimark International
The myth of the Helvetica juggernaut
Standard, Helvetica, and the New York City subway system
The fate of the Unimark system
Helvetica infiltrates the New York City subway system
Helvetica triumphant : the subway system today
Chronology.
Helvetica and the New York City subway system : the true (maybe) story by Paul Shaw. ISBN 9780262015486. Published by MIT Press in 2011. Publication and catalogue information, links to buy online and reader comments.