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Relationship marketing : exploring relational strategies in marketing
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Relationship marketing : exploring relational strategies in marketing

John Egan

Publication Data

Contents

100 years of marketing
Relationships in marketing
Relationships
Relationship economics
Strategy continuum
Relationship drivers
Customer partnerships
Internal partnerships
Supplier partnerships
External partnerships
Relationship management
Relationship technology
Conceptual developments.

Topics

Catalogue Data

ISBD

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Relationship marketing : exploring relational strategies in marketing by John Egan. ISBN 9780273737780. Published by Financial Times Prentice Hall in 2011. Publication and catalogue information, links to buy online and reader comments.

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