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International marketing

Michael R. Czinkota

Publication Data

Title International marketing
Author Michael R. Czinkota
Contributors Ilkka A. Ronkainen, Gilbert Zvobgo
Publisher South-Western/Cengage Learning
Publication date 2011
Publication location Sydney
Language English

Topics

Export marketing
015748651

Catalogue Data

OBNB ID GBB118091
ISBN 10 1408009234
ISBN 13 9781408009239
Type BibliographicResource, Book
Dewey Classification 658.84

ISBD

P1053 xxvi, 592 p.
P1042 Includes bibliographical references and index.

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International marketing by Michael R. Czinkota. ISBN 9781408009239. Published by South-Western/Cengage Learning in 2011. Publication and catalogue information, links to buy online and reader comments.

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