Introduction to e-business and e-commerce
Marketplace analysis for e-commerce
E-business infrastructure
E-environment
E-business strategy
Supply chain management
E-procurement
E-marketing
Customer relationship management
Change management
Analysis and design
E-business service implementation and optimization.
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E-business & e-commerce management : strategy, implementation and practice by Dave Chaffey. ISBN 9780273752011. Published by Financial Times Prentice Hall in 2011. Publication and catalogue information, links to buy online and reader comments.
