Machine generated contents note: List of figures; List of tables; Acknowledgements; Preface; Vignette A: BASF; 1. Strategizing out of the box; Vignette B: UNICEF; 2. Metaphor and embodied realism; 3. Analyzing embodied metaphors as an interpretive, hermeneutic endeavour; Vignette C: Voltigo (Fribourg); 4. Crafting strategy as a practice of embodied recursive enactment; 5. Play, analogical reasoning and dialogue in the crafting of strategy; Vignette D: Hephata; 6. Understanding organizations through embodied metaphors; 7. Sensemaking through embodied metaphors in organization development; Vignette E: Privatbank; 8. Strategy as a crafting practice; Vignette F: Worldvision New Zealand; 9. The process of strategizing through crafting embodied metaphors; Glossary; Index.
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Crafting strategy : embodied metaphors in practice by Loizos Th Heracleous. ISBN 9780521116558. Published by Cambridge University Press in 2011. Publication and catalogue information, links to buy online and reader comments.
