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The value of arts for business
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The value of arts for business

Giovanni Schiuma

Publication Data

Contents

1. Why the arts matter in management
2. The arts into actions: Arts-based Initiatives
3. The value of Arts-based Initiatives in business
4. Arts-based Initiatives and business performances
5. Managing Arts-based Initiatives to imporve business performance
A closing remark.

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The value of arts for business by Giovanni Schiuma. ISBN 9780521769518. Published by Cambridge University Press in 2011. Publication and catalogue information, links to buy online and reader comments.

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