Machine generated contents note: SECTION I Content: The Art of Telling Your Story
1.A Lesson from Professor Marvel, a.k.a. The Wizard of Oz
How to Customize Your Presentation
2.Obama and You
The Most Persuasive Word
3.The "So What?" Syndrome
...and How to Avoid It
4.Beware of Jokes
Dispelling a Common False Belief
5.Presentation Advice from Abraham Lincoln
Clarity, Ownership, and Add Value
6.It Ain't What You Say, It's How You Say It
Lessons in Structure from Jeffrey Toobin and Andrew Weil, M.D.
7.Presentation Advice from Mark Twain
Brevity Takes Time
8.Presentation Advice from Mike Nichols
How to Find Value in Your Story
9.Show versus Tell in Hollywood
The Wrong and Right Way to Tell a Story
10.Slogan Power
Why the U.S. Army's "Be All That You Can Be" Succeeded
11.How Long Is Too Long?
When in Doubt, Leave It Out
12.The Elevator Pitch in One Sentence
How to Describe Your Business Succinctly
13.Do You Know the Way to Spanish Bay?
The Correct Way to Practice
14.Getting to "Aha!"
The Magic Moment
15.This Is Your Pilot Speaking
A Lesson in Flow from the Airlines
16.Presentation Advice from the iPhone
Substance and Style in Your Story
17.Presentation Advice from Steve Jobs
The Power of Positive Words
18.Presentation Advice from Novelists I
Begin with the End in Mind, Then Write, Rewrite, and Rewrite
19.Presentation Advice from Novelists II
Storyboard and Verbalize
20.Microsoft Slogans Score a Trifecta
Three Persuasive Techniques
21.Presentation Advice from a Physician
Audience Advocacy
22.Presentation Advice from a Politician
Audience Advocacy
23.Ronald Reagan Meets Lenny Skutnik
The Catalyst of Human Interest Stories
24.Human Interest Stories: A Double Advantage
Two Ways to Use Anecdotes
SECTION II Graphics: The Correct Way to Design PowerPoint Slides
25.The Presentation-as-Document Syndrome
Never the Twain Shall Meet
26.Blame the Penmanship, Not the Pen
Operator versus Machine Error
27.You Can't Use a Sentence As a Prompt!
Less Verbiage Is More Useful
28.Baiting the Salesperson
Selling Is about In-Person Communication
29.PowerPoint and Human Perception
Scientific Support for Graphics Design
30.PowerPoint Template: Combined Picture and Text
The Best Positions for Pictures and Text
31.Shady Characters
The Wrong Way and the Right Way to Build Text
32."I Can Read It Myself!"
Three Simple Steps to Avoid Reading Slides Verbatim
33.A Case for Case I: Initial Caps or All Caps
Text Design in Presentations
34.A Case for Case II: Serif or Sans
Font Design in Presentations
35.What Color Is Your PowerPoint?
Contrast Counts
36.Presentation Advice from Corona Beer
Peripheral Vision Counts
37.The Cable Crawlers
How Television Animates Text
38.Computer Animation
Three Simple Rules
39.PowerPoint and the Military
Sometimes More Is More
SECTION III Delivery Skills: Actions Speak Louder Than Words
40.The Art of Conversation
Eye Contact and Interaction Start at Infancy
41.Presentation Advice from Edward R. Murrow
The "Person-to-Person" Role Model
42.Nonverbal Communication
Look Them in the Eye
43.Presentation Advice from Pianist Murray Perahia
Concentration Creates Control
44.Presentation Advice from Actress Tova Feldshuh
Concentration Creates Communication
45.Presentation Advice from Michael Phelps and Dara Torres
How to Control Stress under Pressure
46.Presentation Advice from Frank Sinatra
The Art of Phrasing
47.Presentation Advice from Soprano Kiri Te Kanawa
The Importance of Breathing
48.The One-Eyed Man
Necessity Is the Mother of Invention
49.Bill Clinton's Talking to Me!
The Power of Group Dynamics
50.Liddy Dole and Person-to-Person
From Law School to the Republican National Convention
51.Fast Talking
Fun or Maddening
52.Presentation Advice from Titian
Position, Position, Position
53.Presentation Advice from Musicians and Athletes
The Value of Effortlessness
54.Presentation Advice from Vin Scully
From Reagan to Barber to Scully
55."Ya' Either Got It, or Ya' Ain't"
The Fear of Public Speaking Is Universal
56.How to Eliminate the Fig Leaf
A Presentation Lesson from the Military
57.Unwords
Even Barack Obama Says Them
58.To Slip or Not to Slip
Been There, Done That
59.The Free Throw
A Presentation Lesson from Basketball
60.10 Tips for 30 Seconds
Help for Job Seekers
61.You Are What You Eat
10 Tips about Food and Drink in Presentations
SECTION IV Q&A: Handling Tough Questions
62.Speed Kills in Q&A
The Vanishing Art of Listening
63.A Lesson in Listening from Barack Obama
How to Handle Multiple Questions
64.If I Could Tell Jon Stewart...
Talk Shows Include Listening
65.What Keeps You Up at Night?
How to Handle the Most Frequently Asked Questions
66.Spin versus Topspin
The Political World versus the Business World
67.When Did You Stop Beating Your Wife?
How to Handle False Assumption Questions
68.Madoff and Cramer Plead Guilty
How to Respond When Guilty as Charged
69.Tell Me the Time, Not How to Build a Clock
Keep Your Answers Short
70.Presentation Advice from Jerry Rice
Grasp the Question before You Answer
71.Politicians and Spin
Putting Lipstick on a Pig
72.Murder Boards
How Elena Kagan Prepared for Tough Questions
73.Ms. Kagan Regrets
Nonanswers to Tough Questions
SECTION V Integration: Putting It All Together
74.The Elephant
The Whole Is Greater Than the Sum of the Parts
75.Presentation Graphics Meet Linguistics
Symmetry in Graphics Design
76.One Presentation, Multiple Audiences
12 Presenters, 12 Stories, 1 Set of Slides
77.The Art and Science of Oprah Winfrey
The Secrets of Oprah Winfrey's Appeal
78.Right or Left
The Deep Roots of Human Preferences
79.Graphics Synchronization
The Missing Link
80.The House That Jack Built
Make All the Parts Fit.
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Presentations in action : 80 memorable presentation lessons from the masters by Jerry Weissman. ISBN 9780132489621. Published by Financial Times/Prentice Hall in 2011. Publication and catalogue information, links to buy online and reader comments.
