Business research for the twenty-first century
Overview of the research process
Ethics in business research
Defining the research problem and reviewing the literature
Secondary data
Conceptualization and research design
Sampling approaches
Data collection methods
Measurement and scaling
Designing the questionnaire
Basic data analysis for qualitative research
Basic data analysis for quantitative research
Testing hypotheses in quantitative research
Examining relationships using correlation and regression
Other multivariate techniques
Reporting and presenting results.
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Essentials of business research methods. ISBN 9780765626318. Published by M.E. Sharpe in 2011. Publication and catalogue information, links to buy online and reader comments.
