"A Quadrant Book."
Introduction: RED and the reinvention of international aid
Band aid to brand aid: celebrity experts and expert celebrities
The rock man's burden: fair vanity and virtual salvation
Saving Africa: AIDS and the rebranding of aid
Hard commerce: corporate social responsibility for distant others
Doing good by shopping well: the rise of "causumer" culture
Conclusion: celebrities, consumers, and everyone else.
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Brand aid : shopping well to save the world by Lisa Ann Richey. ISBN 9780816665464. Published by University of Minnesota Press in 2011. Publication and catalogue information, links to buy online and reader comments.
