Marketing : real people, real choices :: Michael R. Solomon :: ISBN 9780132494021 :: Pearson 2012 :: OBNB, the Open British National Bibliography

Publication Data

Title Marketing : real people, real choices
Author Michael R. Solomon
Contributors Greg W. Marshall, Elnora W. Stuart
Publisher Pearson
Publication date 2012
Publication location Boston
Language English

Descriptive Notes

Previous ed.: 2009.
Includes folded tear-out marketing plan outline.

Topics

Marketing :: Textbooks
015775750

Catalogue Data

OBNB ID GBB136542
ISBN 10 0132494027
ISBN 13 9780132494021
Type BibliographicResource, Book
Dewey Classification 658.80023

ISBD

P1008>7th 7th ed., International ed.
P1053 594 p.
P1042 Includes bibliographical references and indexes.

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Marketing : real people, real choices by Michael R. Solomon. ISBN 9780132494021. Published by Pearson in 2012. Publication and catalogue information, links to buy online and reader comments.