Title from PDF title page (viewed on, Apr. 1, 2011).
"June 2007."
"This report originally appeared as chapter 4 in Innovation in services, DTI ocassional paper no. 9."--p.2 of PDF file.
Innovation in experiential services : an empirical view by Christopher Voss. Published by AIM Research in 2007. Publication and catalogue information, links to buy online and reader comments.