Includes index.
Introduction to marketing
Buyer behaviour
Marketing strategy
Products and services
Advertising and promotion
Place and distribution
Pricing
Maths for marketing
Managing the marketing organization
Marketing and the law
Marketing plans and budgets
The core.
OBNB doesn't sell books, but you may be able to find a copy at one of these websites:
The 30 day MBA in marketing by Colin Barrow. ISBN 9780749462178. Published by Kogan Page in 2011. Publication and catalogue information, links to buy online and reader comments.
