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Principles of marketing

Philip Kotler

Publication Data

Title Principles of marketing
Author Philip Kotler
Contributor Gary Armstrong
Publisher Pearson Prentice Hall
Publication date 2012
Publication location Boston
Language English

Topics

015810830

Catalogue Data

OBNB ID GBB200314
ISBN 10 027375243X
ISBN 13 9780273752431
Type BibliographicResource, Book
Dewey Classification 658.8

ISBD

P1008>14th 14th ed., Global ed.
P1053 637, [98] p.
P1042 Includes bibliographical references and index.

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Principles of marketing by Philip Kotler. ISBN 9780273752431. Published by Pearson Prentice Hall in 2012. Publication and catalogue information, links to buy online and reader comments.

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