The marketing firm : economic psychology of corporate behaviour :: Kevin J. Vella :: ISBN 9781848444157 :: Edward Elgar 2011 :: OBNB, the Open British National Bibliography

Publication Data

Title The marketing firm : economic psychology of corporate behaviour
Author Kevin J. Vella
Contributor G. R. Foxall
Publisher Edward Elgar
Publication date 2011
Publication location Cheltenham
Language English

Topics

Marketing
Marketing :: Case studies
Marketing :: Economic aspects
015814378

Catalogue Data

OBNB ID GBB162747
ISBN 10 184844415X
ISBN 13 9781848444157
Type BibliographicResource, Book
Dewey Classification 658.8

ISBD

P1053 vi, 320 p.
P1042 Includes bibliographical references and index.

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The marketing firm : economic psychology of corporate behaviour by Kevin J. Vella. ISBN 9781848444157. Published by Edward Elgar in 2011. Publication and catalogue information, links to buy online and reader comments.