Political communication : an integrated approach / Hanspeter Kriesi
The context of the campaigns / Hanspeter Kriesi and Laurent Bernhard
Design of the study : an integrated approach / Regula Hänggli, Christian Schemer, Patrick Rademacher
Coalition formation / Laurent Bernhard and Hanspeter Kriesi
Construction of the frames / Regula Hänggli, Laurent Bernhard and Hanspeter Kriesi
Message delivery / Laurent Bernhard
Media organizations in direct democratic campaigns / Patrick Rademacher, Matthias A. Gerth, Gabriele Siegert
Coverage of the campaigns in the media / Matthias A. Gerth, Urs Dahinden, Gabriele Siegert
Key factors in frame-building / Regula Hänggli
The role of predispositions / Hanspeter Kriesi
The role of knowledge / Heinz Bonfadelli and Thomas N. Friemel
When campaign messages meet ideology : the role of arguments for voting behavior / Werner Wirth, Jörg Matthes, and Christian Schemer
The impact of positive and negative affects in direct-democratic campaigns / Werner Wirth, Christian Schemer, Rinaldo Kühne, and Jörg Matthes
Conclusion / Hanspeter Kriesi.
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Political communication in direct democratic campaigns : enlightening or manipulating?. ISBN 9780230304895. Published by Palgrave Macmillan in 2012. Publication and catalogue information, links to buy online and reader comments.
