Introduction: but television's not soap!: approaching television branding
Branding and the US television industry. Deregulation, differentiation, and niche targeting: the emergence of branding in the cable/satellite era
From channel brands to service brands?: US television enters the digital era
Branding and the UK television industry. Competition, fragmentation and commodification: the emergence of branding in the UK television industry
The end of public service broadcasting?: branding Channel 4 and the BBC
The texts and intertexts of branding. Of idents and interstitials: channel branding
Longevity, transferability and multiplicity: programme brands
What's at stake in television branding?
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Branding television by Catherine Johnson. ISBN 9780415548434. Published by Routledge in 2012. Publication and catalogue information, links to buy online and reader comments.
