Generation Y in consumer and labour markets

Publication Data

• Title Generation Y in consumer and labour markets
• Author Anders Parment
• Publisher Routledge
• Publication date 2012
• Publication location New York
• Language English

Contents

Introduction
Generational cohorts and the emergence of Generation Y
Generation Y and society: values and defining moments
Generation Y and the market environment
Generation Y and the social environment
Generation Y as consumers and coworkers.

Topics

• Generation Y :: Economic conditions
• Young adult consumers
• Generation Y :: Employment

Generation Y in consumer and labour markets by Anders Parment. ISBN 9780415886482. Published by Routledge in 2012. Publication and catalogue information, links to buy online and reader comments.