Includes index.
Introduction : what makes a brilliant marketing plan?
Speed up product development
Launch a new product
Add value with service
Educate the market
Reposition a company
Take your business online
Make the most of social media
Improve sales force performance
Reduce the sales cycle
Develop key account business
Manage customer partnerships effectively
Improve distributor performance
Control competitors
Enhance the customer experience
Strengthen customer relationships
Conclusion : keep tuned to the market.
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Marketing plans : what to know and do to make a successful plan by Ian Linton. ISBN 9780273756293. Published by Pearson Prentice Hall in 2011. Publication and catalogue information, links to buy online and reader comments.
