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Handbook of research in international marketing
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Handbook of research in international marketing

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Previous ed.: 2003.
"Papers from the International marketing theory conference held on 17-19 June 2010 at the University of Connecticut" --pref.

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Handbook of research in international marketing. ISBN 9781849803021. Published by Edward Elgar in 2011. Publication and catalogue information, links to buy online and reader comments.

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