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Word of mouth advertising, credibility and learning in networks

Kalyan Chatterjee

Publication Data

Title Word of mouth advertising, credibility and learning in networks
Author Kalyan Chatterjee
Contributors Bhaskar Dutta, Bhaskar Dutta
Publisher University of Warwick
Publication date 2010
Publication location Warwick
Language English

Topics

Social networks
Word-of-mouth advertising

Catalogue Data

OBNB ID GBB184773
ISBN 10 n/a
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 302.3

ISBD

P1053 36 p.
P1042 Includes bibliographical references.

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Word of mouth advertising, credibility and learning in networks by Kalyan Chatterjee. Published by University of Warwick in 2010. Publication and catalogue information, links to buy online and reader comments.

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