Marketing management : a cultural perspective / edited by Lisa Peñaloza, Nil Toulouse and Luca M. Visconti :: ISBN 9780415606837 :: Routledge 2012 :: OBNB, the Open British National Bibliography

Publication Data

Title Marketing management : a cultural perspective / edited by Lisa Peñaloza, Nil Toulouse and Luca M. Visconti
Contributors Lisa Peñaloza, Nil Toulouse, Luca M. Visconti
Publisher Routledge
Publication date 2012
Publication location Abingdon, Oxon
Language English

Topics

Marketing :: Management :: Cross-cultural studies
Export marketing :: Cross-cultural studies
015855714

Catalogue Data

OBNB ID GBB188574
ISBN 10 0415606837
ISBN 13 9780415606837
Type BibliographicResource, Book
Dewey Classification 658.8

ISBD

P1053 xxxviii, 540 p.
P1042 Includes bibliographical references and index.

Buy a copy

OBNB doesn't sell books, but you may be able to find a copy at one of these websites:

Marketing management : a cultural perspective / edited by Lisa Peñaloza, Nil Toulouse and Luca M. Visconti. ISBN 9780415606837. Published by Routledge in 2012. Publication and catalogue information, links to buy online and reader comments.