Overview. Exploring the mediascape
Mapping the mediascape
Methods of exploration asking questions
Methods of exploration finding answers
Foundations of research practice. From concepts to data
Research questions and hypotheses
Research questions and hypotheses
Literatures and databases
Sampling
Statistics and statistical analysis
Designing Surveys
Protocols for experiments
Conducting research in the interpretive paradigm. Coding text
Discursive protocols: Creating Texts
Critical interpretive methods: social meanings/media texts
Ethnographic methods
An excursion into writing.
OBNB doesn't sell books, but you may be able to find a copy at one of these websites:
Media research methods : understanding metric and interpretive approaches by James A. Anderson. ISBN 9781412999564. Published by SAGE in 2012. Publication and catalogue information, links to buy online and reader comments.
