"From banking to oil, technology to automobiles, industry reputations have been hard hit in recent years. Some were deserved and others were not. All had financial implications for the companies involved - and their shareholders."
Author: Leslie L. Kossoff.
Reputation : why it matters and how you can manage it by Leslie L. Kossoff. ISBN 9781859716953. Published by CIMA in 2010. Publication and catalogue information, links to buy online and reader comments.