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"Short-term thinking by both companies and their investors is widely seen as a key fault behind the global financial crisis. It seems, from the current discourse, that businesses need only shift to a longer-term outlook and act in a socially responsible manner for all their - and the world's - problems to be solved. But is it so easy? What does a long-term approach look like in practice, and what challenges face companies that want to lengthen their horizons and create sustainable enterprises?"
Title from cover.
Authors: Gillian Lees, Roger Malone.
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Building world-class business for the long term : challenges and opportunities by Gillian Lees. ISBN 9781859717004. Published by CIMA in 2011. Publication and catalogue information, links to buy online and reader comments.