Introducing strategy
The environment
Strategic capabilities
Strategic purpose
Business strategy
Corporate strategy and diversification
International strategy
Innovation strategies
Mergers, acquisitions and alliances
Strategy in action
Appendix : evaluating strategies.
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Fundamentals of strategy by Gerry Johnson. ISBN 9780273757252. Published by Financial Times /Prentice Hall in 2012. Publication and catalogue information, links to buy online and reader comments.
