Win all without fighting : capturing your market without destroying it
Avoid strength, attack weakness : striking where they least expect it
Deception and foreknowledge : maximizing the power of market information
Speed and preparation : moving swiftly to overcome your competitors
Shape your opponent : employing strategy to master the competition
Character-based leadership : providing effective leadership in turbulent times
Putting the art of business into practice.
OBNB doesn't sell books, but you may be able to find a copy at one of these websites:
Sun Tzu and the art of business : six strategic principles for managers by Mark McNeilly. ISBN 9780199782918. Published by Oxford University Press in 2012. Publication and catalogue information, links to buy online and reader comments.
