Includes index.
The journey from product to context
Context and the death of list price
Why value matters less with competition
Which contexts matter to you?
Living in the digital world
Antidotes to price pressure
Pricing for poets, and profit maximizers
Price structure
Scientific bundling and tiering
Dangerous ways to reduce or increase price
Pricing programs and the marketing mix
Segmentation, context and time
The hinge of fate : pricing strategy
Higher return : introductory pricing strategies
Brand, messaging and competition
Tools for management
First steps and missteps
Cheap and cheerful pricing tools
Key contextual data is not in your company's database
An enabling systems architecture
Creative pricing.
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Contextual pricing : the death of list price and the new market reality by Robert G. Docters. ISBN 9780071772464. Published by McGraw-Hill in 2012. Publication and catalogue information, links to buy online and reader comments.
