Introduction: political marketing in the 21st century / by Jennifer Lees-Marshment
Section A. Understanding the market, gathering ideas and debate
Section B. Product development, branding and strategy
Section C. Internal marketing
Section D. communicating and connecting with the public
Section E. Government marketing: delivery, policy and leadership
Conclusion: new directions in political marketing practice, political marketing and democracy and future trends / by Jennifer Lees-Marshment.
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Routledge handbook of political marketing. ISBN 9780415579933. Published by Routledge in 2012. Publication and catalogue information, links to buy online and reader comments.
