Spending advertising money in the digital age : how to navigate the media flow :: Hamish Pringle :: ISBN 9780749463052 :: Kogan Page 2011 :: OBNB, the Open British National Bibliography

Publication Data

Title Spending advertising money in the digital age : how to navigate the media flow
Author Hamish Pringle
Contributor Jim Marshall
Publisher Kogan Page
Publication date 2011
Publication location London
Language English

Topics

Advertising :: Management
Marketing :: Management
Mass media
015879126

Catalogue Data

OBNB ID GBB1A2228
ISBN 10 0749463058
ISBN 13 9780749463052
Type BibliographicResource, Book
Dewey Classification 659.1

ISBD

P1053 xx, 316 p.
P1042 Includes bibliographical references and index.

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Spending advertising money in the digital age : how to navigate the media flow by Hamish Pringle. ISBN 9780749463052. Published by Kogan Page in 2011. Publication and catalogue information, links to buy online and reader comments.