Essence of strategy and strategic management
Understanding the external environment
Industry sector environments
Enterprise stakeholders, identity and purpose
Enterprise resources and distinctive capabilities
Strategic decision-making
Enterprise-level strategy frameworks
Scale, non-scale and vertical strategies
Innovation strategies
Diversification strategies in the multi-activity enterprise
Acquisition, merger and alliance strategies
Multinational and global strategies
Strategy implementation and change management.
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Essentials of strategic management by Martyn Pitt. ISBN 9781849201872. Published by SAGE in 2012. Publication and catalogue information, links to buy online and reader comments.
