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v. 1. Advertising: histories, transitions, institutions and practices
v. 2. Advertising: culture, media and debate
v. 3. Analysing advertisements: texts, audiences and ways of reading
v. 4. Challenges and innovation: new territories and technologies.
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Advertising. ISBN 9780415577151. Published by Routledge, Taylor & Francis Group in 2013. Publication and catalogue information, links to buy online and reader comments.