Basic marketing research : integration of social media :: Naresh K. Malhotra :: ISBN 9780132570183 :: Pearson 2012 :: OBNB, the Open British National Bibliography

Publication Data

Title Basic marketing research : integration of social media
Author Naresh K. Malhotra
Publisher Pearson
Publication date 2012
Publication location Upper Saddle River, N.J.
Language English

Descriptive Notes

Previous ed.: 2009.
"International edition"-Cover.

Topics

015894353

Catalogue Data

OBNB ID GBB1B0026
ISBN 10 0132570181
ISBN 13 9780132570183
Type BibliographicResource, Book
Dewey Classification 658.83

ISBD

P1008>4th 4th ed.
P1053 672 p.
P1042 Includes bibliographical references and index.

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Basic marketing research : integration of social media by Naresh K. Malhotra. ISBN 9780132570183. Published by Pearson in 2012. Publication and catalogue information, links to buy online and reader comments.