Aligning stakeholders with corporate communication
Building internal alignment
Gathering internal intelligence
Developing a roadmap for internal alignment
Benefiting from corporate communication support
Building external alignment
Gathering external intelligence
Developing a roadmap for external alignment
Benefiting from corporate communication support
Key performance indicators in establishing alignment with corporate communication
Measuring success of alignment efforts
Epilogue
The basics of building & maintaining stakeholder alignment.
OBNB doesn't sell books, but you may be able to find a copy at one of these websites:
The alignment factor : leveraging the power of total stakeholder support by C. B. M. van Riel. ISBN 9780415690751. Published by Routledge in 2012. Publication and catalogue information, links to buy online and reader comments.
