Preface: introduction to mediawriting
Communication theory and news values
Getting started: in the beginning is the lead
Legal considerations in media writing
Ethical decisions in writing and reporting
Basics of writing and editing
Basic news stories
Interviewing: gathering information from people
Research in communication
Using quotations and sources in news stories
Features: alternatives story types
Preparing broadcast copy
Reporting for radio and television
Writing and reporting in the new New media
Writing news releases
Writing for organizational media
Advocacy and speechwriting
Advertising copywriting
Afterword: communication, the future, and you.
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Mediawriting : print, broadcast, and public relations by Wayne R. Whitaker. ISBN 9780415891806. Published by Routledge in 2012. Publication and catalogue information, links to buy online and reader comments.
