The 4 A's of marketing : creating value for customer, company and society :: Jagdish N. Sheth :: ISBN 9780415898355 :: Routledge 2012 :: OBNB, the Open British National Bibliography

Publication Data

Title The 4 A's of marketing : creating value for customer, company and society
Alternative Title Four A's of marketing
Author Jagdish N. Sheth
Contributor Rajendra Sisodia
Publisher Routledge
Publication date 2012
Publication location New York
Language English

Descriptive Notes

Includes bibliographical references and index.

Topics

Relationship marketing
Customer relations :: Management
015903532

Catalogue Data

OBNB ID GBB1B5821
ISBN 10 0415898358
ISBN 13 9780415898355
Type BibliographicResource, Book
Dewey Classification 658.8

ISBD

P1053 209 p.

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The 4 A's of marketing : creating value for customer, company and society by Jagdish N. Sheth. ISBN 9780415898355. Published by Routledge in 2012. Publication and catalogue information, links to buy online and reader comments.