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Ground wars : personalized communication in political campaigns
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Ground wars : personalized communication in political campaigns

Rasmus Kleis Nielsen

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Contents

Prologue: welcome to the campaigns
Personalized political communication in American campaigns
The ground war enters the twenty-first century
Contacting voters at home
Organizing campaign assemblages
Targeting voters for personal contacts
Always fighting the same ground war?.

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Ground wars : personalized communication in political campaigns by Rasmus Kleis Nielsen. ISBN 9780691153056. Published by Princeton University Press in 2012. Publication and catalogue information, links to buy online and reader comments.

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