Preface
Acknowledgments
About the author
Customer value : the building blocks
Customers want exceptional value!
Be customer driven and market driving
Process management : best practices
Building a winning business model and value proposition
Service and quality : the core offering.
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Superior customer value : strategies for winning and retaining customers by Art Weinstein. ISBN 9781439861288. Published by CRC Press in 2012. Publication and catalogue information, links to buy online and reader comments.
