The handbook of strategic public relations and integrated marketing communications :: Clarke L. Caywood :: ISBN 9780071767460 :: McGraw-Hill Professional 2012 :: OBNB, the Open British National Bibliography

Publication Data

Title The handbook of strategic public relations and integrated marketing communications
Author Clarke L. Caywood
Publisher McGraw-Hill Professional
Publication date 2012
Publication location Maidenhead
Language English

Descriptive Notes

Previous ed.: 1997.

Topics

Public relations
Communication in management
015959161

Catalogue Data

OBNB ID GBB1C6038
ISBN 10 0071767460
ISBN 13 9780071767460
Type BibliographicResource, Book
Dewey Classification 659.2

ISBD

P1008>2nd 2nd ed.
P1053 xviii, 904 p.
P1042 Includes bibliographical references and index.

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The handbook of strategic public relations and integrated marketing communications by Clarke L. Caywood. ISBN 9780071767460. Published by McGraw-Hill Professional in 2012. Publication and catalogue information, links to buy online and reader comments.