Introduction
Industry, text and media discourse. Television, representation and social change
Continuity and change in the development of television's "business entertainment format"
Risking it all: analyzing "business entertainment formats"
Enterprise, society and cultural change
Audiences, television and the entrepreneur. Understanding the audience: engaging with television
The television entrepreneur: representations and role models
Television business in the age of celebrity
Conclusion: knowledge, television and understanding business.
The television entrepreneurs : social change and public understanding of business by Raymond Boyle. ISBN 9781409403227. Published by Ashgate Pub. Company in 2012. Publication and catalogue information, links to buy online and reader comments.