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Media effects
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Media effects

W. James Potter

Publication Data

Contents

Why study media effects?
Defining key ideas
What is a media effect?
Media influence
Theories of media effects
Physiological effects
Cognitive effects
Belief effects
Attitude effects
Affective effects
Behavioral effects
Macro-level effects on the public
Macro-level effects on institutions
Macro-level effects on society, culture, and mass media
Cautions
Springboard.

Topics

Catalogue Data

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Media effects by W. James Potter. ISBN 9781412964692. Published by SAGE Publications in 2012. Publication and catalogue information, links to buy online and reader comments.

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