Why study media effects?
Defining key ideas
What is a media effect?
Media influence
Theories of media effects
Physiological effects
Cognitive effects
Belief effects
Attitude effects
Affective effects
Behavioral effects
Macro-level effects on the public
Macro-level effects on institutions
Macro-level effects on society, culture, and mass media
Cautions
Springboard.
Media effects by W. James Potter. ISBN 9781412964692. Published by SAGE Publications in 2012. Publication and catalogue information, links to buy online and reader comments.