Includes index.
Strategic management: creating competitive advantages
Analyzing the external environment of the firm
Assessing the internal environment of the firm
Recognizing a firm's intellectual assets: moving beyond a firm's tangible resources
Strategic formulation
Business-level strategy: creating and sustaining competitive advantages
Corporate-level strategy: creating value through diversification
International strategy: creating value in global markets
Entrepreneurial strategy and competitive dynamics
Strategic implementation
Strategic control and corporate governance
Creating effective organizational designs
Strategic leadership: creating a learning organization and an ethical organization
Managing innovation and fostering corporate entrepreneurship
Case analysis
Analyzing strategic management cases.
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Strategic management : creating competitive advantages. ISBN 9780077439569. Published by McGraw-Hill/Irwin in 2012. Publication and catalogue information, links to buy online and reader comments.
