Includes index.
How this book will help you grow your business
Targeting : who should you talk to?
Discover : what should you talk to customers about?
Locate : how do you find them?
Budget : how much do you spend?
Yardsticks : how do you measure what works and doesn't?
Optimize : how do you do more of what works and less of what doesn't?
The future.
OBNB doesn't sell books, but you may be able to find a copy at one of these websites:
Sexy little numbers : how to grow your business using the data you already have by Dimitri Maex. ISBN 9780307888341. Published by Crown Business in 2012. Publication and catalogue information, links to buy online and reader comments.
