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Marketing in the round : how to develop an integrated marketing campaign in the digital era

Gini Dietrich

Publication Data

Title Marketing in the round : how to develop an integrated marketing campaign in the digital era
Author Gini Dietrich
Contributor Geoff Livingston
Publisher Que
Publication date 2012
Publication location Indianapolis, Indiana
Language English

Topics

Internet marketing
016035274

Catalogue Data

OBNB ID GBB217875
ISBN 10 0789749173
ISBN 13 9780789749178
Type BibliographicResource, Book
Dewey Classification 658.872

ISBD

P1053 xviii, 201 p.
P1042 Includes bibliographical references and index.

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Marketing in the round : how to develop an integrated marketing campaign in the digital era by Gini Dietrich. ISBN 9780789749178. Published by Que in 2012. Publication and catalogue information, links to buy online and reader comments.