Marketing research : an applied approach :: Naresh K. Malhotra :: ISBN 9780273725855 :: Pearson 2012 :: OBNB, the Open British National Bibliography

Publication Data

Title Marketing research : an applied approach
Author Naresh K. Malhotra
Contributors David F. Birks, Peter Wills
Publisher Pearson
Publication date 2012
Publication location Harlow, England
Language English

Descriptive Notes

Based on: Marketing research : an applied orientation. 6th ed., Global ed. c2010.
"4th European edition"-- p. xiv.

Topics

Marketing research :: Textbooks
016044013

Catalogue Data

OBNB ID GBB223112
ISBN 10 0273725858
ISBN 13 9780273725855
Type BibliographicResource, Book
Dewey Classification 658.83

ISBD

P1008>Fourth Fourth edition
P1053 xxiii, 1037 pages
P1042 Includes bibliographical references and indexes.

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Marketing research : an applied approach by Naresh K. Malhotra. ISBN 9780273725855. Published by Pearson in 2012. Publication and catalogue information, links to buy online and reader comments.