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Essentials of global marketing

Svend Hollensen

Publication Data

Title Essentials of global marketing
Author Svend Hollensen
Publisher Pearson
Publication date 2012
Publication location Harlow
Language English

Descriptive Notes

Previous ed.: 2008.

Topics

Export marketing
016044017

Catalogue Data

OBNB ID GBB223116
ISBN 10 0273756540
ISBN 13 9780273756545
Type BibliographicResource, Book
Dewey Classification 658.84

ISBD

P1008>2nd 2nd ed.
P1053 xxxiv, 524 p.
P1042 Includes bibliographical references and index.

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Essentials of global marketing by Svend Hollensen. ISBN 9780273756545. Published by Pearson in 2012. Publication and catalogue information, links to buy online and reader comments.

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