The value of design strategies for new product development : some econometric evidence :: Stephen Roper :: Warwick Business School 2012 :: OBNB, the Open British National Bibliography

Publication Data

Title The value of design strategies for new product development : some econometric evidence
Author Stephen Roper
Contributors James H. Love, Priit Vahter, Priit Vahter
Publisher Warwick Business School
Publication date 2012
Publication location Coventry
Language English

Descriptive Notes

Title from cover.
"February 2012."

Topics

Product management
New products :: Marketing
Service industries :: Management

Catalogue Data

OBNB ID GBB2C4140
ISBN 10 n/a
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 658.827

ISBD

P1053 31 p.
P1042 Includes bibliographical references.

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The value of design strategies for new product development : some econometric evidence by Stephen Roper. Published by Warwick Business School in 2012. Publication and catalogue information, links to buy online and reader comments.