The advertising mix for a search good :: Simon P. Anderson :: Centre for Economic Policy Research 2012 :: OBNB, the Open British National Bibliography

Publication Data

Title The advertising mix for a search good
Author Simon P. Anderson
Contributors Régis Renault, Centre for Economic Policy Research
Publisher Centre for Economic Policy Research
Publication date 2012
Publication location London
Language English

Descriptive Notes

"Industrial organization".

Topics

Advertising :: Mathematical models
Consumer behavior :: Mathematical models
Game theory

Catalogue Data

OBNB ID GBB2C1658
ISBN 10 n/a
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 338.476591

ISBD

P1053 28 p.
P1042 Includes bibliographical references.

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The advertising mix for a search good by Simon P. Anderson. Published by Centre for Economic Policy Research in 2012. Publication and catalogue information, links to buy online and reader comments.